Developing applications based on SQL Server 2005 can be a time-consuming process, particularly if the needs of your organization are unique and can't be solved by using stand-alone applications or utilities. A lack of internal resources can contribute to the challenge, while limited budgets can constrain what external resources are available.

Newcomer DataKraft hopes to address that development dilemma with their DataKraft Studio (DS) development platform. Compared to traditional database development methods, DS uses a graphically-based programming environment that DataKraft claims will allow developers to create, test, and deploy database solutions without having to do extensive coding or testing. DS works with most existing database platforms, including SQL Server, IBM DB2, Oracle, and Microsoft Access.

"A key feature of DS is the ability to dynamically generate the presentation layer of created applications based on the structure of the underlying database," explains DataKraft Business Development Manager Nancy McKeon. "Developers do this by designing the data model, and DS draws from that to create the interface the end-user uses to view and manipulate the data."

In order to make the resulting custom application more readily usable, DS leverages the familiarity users have with Microsoft Office applications by also incorporating interface elements that are similar to those applications. "We know that users rely heavily on Microsoft Office and Microsoft Outlook in their office environments," says McKeon. "This allows users to feel more comfortable using the software, reduces training costs and increases adoption rates."

While DS can be used by DBAs to create custom database applications for internal use at their own organizations, McKeon points to other target customers than have also had success with their solution. "Some of our primary customers include IT service organizations that need to develop custom SQL applications for their clients, as well as developers that are creating data-driven applications for custom vertical markets where they need unique database solutions."

According to McKeon, DataKraft is in talks with Microsoft in the UK to develop a program that helps ISVs move their databases from Microsoft Access to SQL server, using a custom DataKraft application to facilitate the migration. McKeon indicated that they've started working with North American customers directly and are planning to open an American office soon.

Pricing is roughly $6000 for the DS platform application, and about $500 per desktop. For additional information, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit the DataKraft Web site at http://www.datakraft.com.